Adesuwa Imafidon, CEO
B.B.A. Managerial Sciences ’18
Launched May 2019 | Seed Stage
Lack of skincare companies that clear
and repair the skin but also focus on the
well-being of the customer
Provide natural skincare products that
clear and improve the health of
customers’ skin while focusing on their
mental, physical and emotional health
Direct transactional sales
Men and women between 19 and 28
years old who are health conscious,
sustainable, struggle with dry,
dehydrated, hyper-pigmented, acne-
Philosophy, LUSH, Youth To The People, ACURE, Mad Hippie
USE OF FUNDS
31% marketing, 30% legal/admin
materials, 25% branding,
14% raw materials
How has Georgia State supported you as an entrepreneur?
Georgia State has supported me greatly throughout my journey, specifically the ENI Department. From holding interactive and informational events to traveling to incubator spaces, they have truly made it evident that it is possible to be an entrepreneur. They have provided me with resources and opportunities that I do not believe I would have gotten at another university.
What does entrepreneurship mean to you?
The desire to make a difference and the determination to execute it.
What advice can you offer to entrepreneurs?
Your value propositions and customer segments are important. Make sure that you know these like the back of your hand.
What inspired the launch of your company?
What inspired me was the lack of results I found from many products. If I did receive results, then I had other symptoms I needed to seek a solution for. I felt that skincare companies only cared about me purchasing their product and not how my skin affected my mental and physical health. Skincare is deeper than what I believe other skincare companies realize.
Were you always entrepreneurial?
When I was younger, I used to always find little ways to make money here and there by making bracelets or selling sugar cookies at school. I was always creating something and selling it; however, I was not very focused on solving a problem.