It is oftentimes easy to fall into
boredom, crime or addiction to
unhealthy foods, tobacco or alcohol
without a communal space
A space with healthy and affordable
refreshments, smoothies, coffee and juices accompanied by
production and digital service-
Nonprofit organizations designed
to support Clarkston’s diverse
background and history, local
educational institutions, artists and
Refuge Coffee, Dunkin Donuts,
USE OF FUNDS
50% licensing and legal, 35%
marketing and human resources, 15% equipment
How has Georgia State supported you as an entrepreneur?
My entrepreneurial journey is deeply rooted at Georgia State. Had I gone to any other school, I can sincerely say that I would not have had such a positive experience. My first startup ideas, marketing campaigns and dreams took wings at Georgia State. The networking I did from living and working in Atlanta and the Georgia State community continues to serve me to this day.
What does entrepreneurship mean to you?
Caring about the 5 W’s (who, what, where, when and why) so much that you will go to the ends of the Earth to create custom solutions and improve the customer experience.
Why did you launch your company?
We volunteered at countless events providing media coverage. Volunteering is rewarding; however, we could not sustain doing projects without pay. We had to regroup and figure out a way to begin charging for production.
How has your company pivoted?
Originally, our plan was to open an organic Women, Infants and Children-approved grocery store because we understand the value of choosing healthy options at home. This location was my mother’s grocery store before. We got the licensing from the Department of Agriculture and met all of the requirements, only to discover that the zoning of the city changed to disallow grocery stores at our location. We had to pivot. The goal was always a cafe; however, we wanted to set up the grocery store as the MVP.