The unmet needs in feminine
An absorbent menstrual cup for use
by women during their cycle
Direct to consumer
Menstruating women ages 18-45
who currently use or have used
Flex Fits Company and other
reusable cup manufacturers, such as
Diva Cup, Lunette and Lily Cup.
Tampon manufacturers (legacy
players) such as P&G, K-C and JnJ
are indirect competitors.
USE OF FUNDS
How has Georgia State supported you as an entrepreneur?
Georgia State has played a very significant role in nursing my desire to become a successful entrepreneur.
What does entrepreneurship mean to you?
Entrepreneurship gives me an opportunity to blaze my own trail.
What inspired you to launch your company?
As a woman who experiences heavy flow during her menstrual cycle, I found myself having to make frequent trips to the restroom and was simply not satisfied with the available options. One day, a friend introduced me to menstrual cups, and I instantly fell in love with the collection capacity. However, I found removal messy. Even though I hated the mess, I liked the cups more than tampons. I thought to myself, “Cups would be great, but only if they absorbed the mess.” From then on I made it my mission to make cups better.
What advice can you offer to other entrepreneurs?
Share a fun fact about yourself.
I’ve always colored outside the lines.