By: Lexie Newhouse
Photos by: Deniece Griffin
Robert Hatcher (B.A. ’16) sat down with the Entrepreneurship and Innovation Institute to speak on his entrepreneurial journey from his undergraduate career at Georgia State as a Psychology major with a minor in Entrepreneurship, his current MBA graduate studies with a concentration in Business Analysis, and his startup Soundcollide.
“Entrepreneurship means creating your own lane, to either create value for yourself or to provide value for others.”
– Robert Hatcher
What type of products or services does Soundcollide offer?
Soundcollide is like Xbox Live for music artists. As a collaborative online studio, we allow music artists to record and create music together while being in different locations in real time.
What inspired you to create Soundcollide?
In the “Entrepreneurial Thinking” class, we were discussing various types of problems. I used to write music, and many of my friends are artists. From those personal experiences, I realized that getting together to collaborate when creating music always presented its own difficulties, whether it was because someone’s on the other side of town, there’s traffic, whatever the case may be. I began researching to see if the technology was even possible to create an online recording studio for real time collaboration.
When did you realize you wanted to be an entrepreneur?
I always just knew. Even before I took my first entrepreneurship class, I had goals of owning my own consulting company as a psychologist. I’ve always wanted to be my own boss, so I signed for an Entrepreneurship course to learn more about logistics behind running a business.
What did you learn from your Entrepreneurship classes?
Design thinking was a key takeaway as it taught me how to identify both problems and solutions. This paired nicely with the business model canvas, where we could then look at a how a business operates as a whole. Another key element to this was customer discovery. Trying not to be led by your own biases, but customers’ authentic reactions to solutions, is equally as important when approaching a particular problem.