By: Sinclaire Johnson
March 6th marked the Entrepreneurship and Innovation Institute’s (ENI) second Entrepreneurship for Creatives event, where a panel of entrepreneurs working in the creative industry discuss pertinent topics in their careers. Moderated by Elizabeth Strickler, this semester’s panelists were Scott Driscoll from Foundry 45, Cathy Hackl from HTC Vive, Harsha Goli from Bitcraft, and Perry Binder from Georgia State University’s Legal Studies and Center of Intellectual Property. Together, they discussed this semester’s topic, Creative Assets on the Blockchain.
A blockchain is a digital ledger that records transactions completed with bitcoin or other cryptocurrencies. A relatively new concept, blockchains have been known to be helpful in relieving the middleman in business transactions, which can be beneficial for entrepreneurs. “What a blockchain enables is the ability for me to give anyone the digital money for a good or service without going through a middle authority,” said Elizabeth Strickler.
Blockchain also helps aspiring entrepreneurs and creatives protect their assets. In traditional business, entrepreneurs and creatives must be diligent in protecting their property. “What [entrepreneurs] should be doing at a minimum is making sure they own [their property],” said Perry Binder. “If you copyright [your work] within three months of producing it, it will cost $35.” However, because Blockchain is a free, public and encrypted ledger, there is a greater sense of transparency and accountability that traditional business trading does not have.
Cathy Hackl discussed the freedom that blockchain provides creative entrepreneurs. “You can show someone your creation beforehand, and if they really like it, they can purchase it through blockchain,” said Hackl. “What happens with blockchain is the seller doesn’t have to worry about securing their assets because there is already a published record of that transaction.”
Did you miss this semester’s Entrepreneurship for Creatives? No worries, ENI plans events throughout the semester that are intended to educate students, faculty, staff, and other university affiliates on topics relating to entrepreneurship and innovation. For more information about our upcoming events, head over to our events calendar!