Students interested in UX design gathered in the new Launch GSU facilities in another installation of ENI Live series, hosted by the Entrepreneurship and Innovation Institute at J. Mack Robinson College of Business. General Assembly instructor Jarrett Coger spoke with students about the many job titles associated with user experience design.
The field of UX design encompasses a number of different things. As a result, there are a long list of job roles that technically fall under the umbrella of UX design.
“Visual design, interface design, interaction design, strategy and planning, protoyping, customer journey mapping,” Coger said while going over a power point slide loaded with different UX roles.
“Some people are even saying maybe we should get rid of the word UX design and just say that these people are designers,” he said. “Because all these are, are just different tools to solve problems.”
Coger described the different core areas of user experience design: user research design, interaction design, and visual and interface design. Of the dozens of job titles he named, each fits into these three main categories. Coger examined these three areas while placing a lens on platforms already popular with the students, like Airbnb.
“A lot of what [Airbnb] had to do is user experience design, they had to figure out ‘how do we help people see trust in these listings?’” Coger said. He went on to explain how user experience design can make people feel comfortable doing things they may not be used to, like boarding in a complete stranger’s home.
Coger kept students engaged by asking for feedback and occasionally quizzing them, while keeping the presentation informative. Students left with more education on what steps to take to break into UX design, or what steps they can take to improve upon the knowledge they already have.
Stay tuned for future ENI Live events, where students can learn life skills to apply to the workplace, and work skills to apply to life.
words by Jasmyne Moody
pictures by Shay Starks