J. Mack Robinson College of Business’ Entrepreneurship and Innovation Institute teamed up with the Student Alumni Association to host “Look Like a Student, Think Like an Entrepreneur” featuring Georgia State University alumna Dayna Thomas as the featured speaker.
Dayna Thomas, Esq. is an author and entrepreneurship and entertainment attorney who began her own law practice, The Law Office of Dayna Thomas. Her book, “Entrepreneur’s Guide To Building A Solid Legal Foundation,” breaks down the fundamentals of what startup founders need to know in the early stages of their business.
Thomas began the presentation by establishing credibility. She described her experience with helping small businesses through the legal processes of scaling, along with helping these businesses tightly secure funding from investors. She also recounted some of her work in the entertainment industry where she oversaw television deals for major networks, and negotiated contracts for Grammy award-winning and multiplatinum artists.
After her introduction, Thomas began the education portion. As current and aspiring entrepreneurs looked on, she spoke about several concepts that early startup founders oft struggle with. How does one go about picking a logo? What should one consider before going with a partnership? What exactly entails an LLC?
She went in depth weighing the pros and cons of each business structure: sole proprietorship, partnership, limited liability company, corporation, etc. Additionally, she discussed the difference between trademarks and copyrights, and students learned what their options are when seeking a patent, and why they should.
The event ended with Dayna offering one lucky Instagrammer a one-hour meeting to discuss their business or idea and receive expert advice.
words by Jasmyne Moody
photos by Shay Starks